Cultural Policy: Study for Implementation at Ufes According to the National Culture Planning

Name: ELIZA BARBOZA GOBIRA

Publication date: 27/03/2023

Examining board:

Namesort descending Role
ARIADNE MARRA DE SOUZA Advisor

Summary: The culture permeates all material and immaterial aspects related to human beings and the relationships they establish in society, as well as with space and natural resources. Throughout the last century in Brazil, the State has taken on the management of cultural policies in order to promote and regulate this symbolic field, which influences lifestyles, individual and societal development. The management of cultural affairs in Brazil is marked by discontinuity stemming from its political history and alternating government projects. In the past two decades, culture has begun to institutionalize in Brazil as a state policy, with the National Culture Plan, enacted in 2010, serving as a legal framework guiding public action. Through this plan, federal entities and public agencies are encouraged to democratically construct and formalize policies that align their activities with national guidelines, aiming to contribute to this development. Due to the breadth of the cultural concept, activities related to it are scattered, particularly in the university environment characterized by multidisciplinarity. In this manner, public institutions of higher education have been coordinating efforts to exchange experiences regarding their cultural production and activities, organizing this information, training professionals, and institutionalizing policies that align with local realities and national directives. In this context, the National Forum for Cultural Management of Public Higher Education Institutions, known as Forcult, developed instructional material in 2020 through a working group. This material provides guidance to institutions in crafting their cultural policies and plans. This material was utilized as a methodological tool guiding data collection in this study, with the aim of identifying potentials and pathways for policy construction within the institution from the perspective of its managers. The research drew on academic production related to cultural policies in Brazil, as well as the connection between culture and education, in addition to documents produced by other institutions that record and share academic and administrative practices related to the process of constructing and institutionalizing their cultural policies. The methodology employed a qualitative approach and is descriptive in nature. Through interviews with open-ended questions directed at managers, it was possible to understand the management's perspective on adopting the anthropological notion of culture, culture in a broad sense, and the means to construct a policy amenable to operationalization. It was identified that constructing the policy from the perspective of the expanded concept of culture will be a gradual process, and for its initial development, with broad participation from the academic community, the institution's potentials should be harnessed by strengthening pre-existing initiatives, thus assimilating common themes and objectives, while prioritizing diversity and the institution's connection with the external community. As a technical technological output, a manual was developed with the aim of mobilizing the institution academically and administratively for the construction of the policy. It considers the understanding of its cultural assets, engagement in inter-institutional coordination, and the promotion of public and inclusive discourse.

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