Name: MAURICIO LIMA E SOUZA
Publication date: 02/03/2023
Advisor:
Name |
Role |
|---|---|
| ROSE MARA VIDAL DE SOUZA | Advisor * |
Examining board:
| Name |
Role |
|---|---|
| LUIZ HENRIQUE LIMA FARIA | Internal Examiner * |
| ROSE MARA VIDAL DE SOUZA | Advisor * |
Summary: Understanding communication as a vital process for any institution to ensure and
promote interaction with its various audiences, this study aims to carry out a
diagnosis of internal communication at UFES - São Mateus campus. The interaction
between people and institutions is essential to provide a good internal relationship
and avoid possible conflicts, and for this to happen, effective internal communication
is essential. Within this context, it is possible to raise the following question: How is
the internal communication within the UFES - São Mateus campus? In this study, in
relation to the purposes, we can classify the research as descriptive and exploratory.
In order to achieve the proposed objectives, different types of research were used in
the preparation of the study: bibliographical, documental and action research. The
proposed study was structured within a methodology with a qualitative and
quantitative approach. The qualitative approach will be used as support for the
theoretical and conceptual development, with application in the treatment of the
information collected in the bibliographical and documental analyzes and with the
action research. And the quantitative approach will be used to measure the results of
the questionnaire that will be applied in the research. After analyzing the results
obtained from the study carried out, we found that internal communication in the
institution, despite having positive aspects, requires some actions to improve the
internal communication process. These actions will be proposed in an internal
communication action plan that will be introduced as a technical product resulting
from this study
